Abstract

The global beauty & wellness business is now experiencing its fastest growth in the skincare area. expanding personal care demands, growing disposable income, expanding urbanization and awareness of skin care are driving the growth of these sectors. Consumers in particular young consumers are demanding more natural, organic, ecological and eco-friendly products that promote greener lifestyles. Technology has been a gamechanger in this space, allowing companies to engage people and deliver bespoke solutions in ever more compelling ways, notably via AI-powered diagnostics and customization. The growth in skincare has also been fueled by social media and influencer culture, with the regimen and testing products becoming daily rituals. Evolution of International and Indian Skin Care Market The development of this chapter is based on the reason which has led to the need for organic skin care and increasing reliance on natural substances in skin care. It also provides a SWOT analysis of two of the leading Indian brands – momaearth and Himalaya to evaluate their strengths, weaknesses, opportunities and threats in the fast-changing field of skin care.