Abstract

Saudi Arabia's youthful and technologically literate populace is the main driver of its swift socioeconomic growth. This study looks at how Saudi buying habits are impacted by social and cultural variables as well as new trends. In order to investigate trust, price sensitivity, social effects, convenience, and customer happiness, this study polls 212 Saudi consumers. The findings show that consumers' purchasing decisions are influenced by their level of trust in products and payment methods. Consumers care most about price and adore fair pricing and sales. When weighed against other factors, social influences are negligible. In order to keep people coming back, shopping should be fun. This study highlights the value of trust, competitive pricing, and excellent customer service, all of which can assist businesses in modifying their marketing strategies to meet the changing needs of Saudi consumers. Saudi Vision 2030's objective of developing a creative, customer-focused market is supported by these findings.